Syndrome — Regional Theatrical festival
The Theatrical Syndrome festival is a large-scale theatre project organised by the Mikhail Prokhorov Foundation.
Task: create branding for the festival. In 2016, the program had many children's performances, although some adults attended as well.
Target audience: Intellectuals, children, and parents.
Solution: The key-visual uses a surreal watercolor illustration based on the plot of the performances. A system has been developed to adapt this illustration to various carriers. The most noticeable part is the "C" shape.