OWN DESIGN STUDIO
"KRYAKK" — Annual Krasnoyarsk Book Culture Fair

Krasnoyarsk Book Culture Fair (KRYAKK) is a massive international cultural project run by the Mikhail Prokhorov Foundation. KRYAKK positions Krasnoyarsk as the center of book culture and has set out to unite book publishers, distributors and cultural community of the central part of Russia and the cities of the Far East, Siberia and the Urals.
Idea

Use famous Russian writers as the main characters of the event, but in a modern interpretation according to the theme. For example, heroes like Pushkin and Dostoevsky could be transformed into hipsters and digital youth.