Popular restaurant chain — Allo!Pizza
The first ALLO! PIZZA restaurant was opened in Moscow in the year 2000. Over the next 16 years, the company has grown and developed dynamically and now owns 20 full-fledged cafes with delivery service.
The restaurant chain developed spontaneously in different districts of Moscow without a single style, and now each location has a different design and even different brand colors.
Task: combine the stylistics of all of the restaurants and delivery services, and create a common brandbook.
Target audience
People from the "sleeping district", youth, families, office workers, and pensioners.

The positioning of the brand has changed. It has become closer to the people, one of the guys, who makes pizza for his own.